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"Vi beklagar att politisk censur förekommer i Sverige": en retorisk analys av Sverigedemokraternas strategier vid lanseringen av deras valfilm 2010
Södertörn University College, School of Communication, Media and it.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

I valupptakten hösten 2010 fick Sverigedemokraternas två valfilmer oerhört genomslag i media, och hade inte mindre än en halv miljon visningar på Youtube, på bara några få dagar. Denna här uppsatsen undersöker vilka strategier som ligger bakom ett sådant genomslag i media. Frågeställningen försöker besvara vilka verklighetsbeskrivningar som TV4 respektive Sverigedemokraterna (SD) ger i sitt pressmaterial angående lanseringen av SD:s två valfilmer, och vad de får för effekter.

Uppsatsen analyserar nyckelord som används, vilken ram de sätter på situationen och om SD använder sig av anti-etablissemangsstrategin. Den diskuterar också omkring problemformuleringsprivilegiet, det vill säga att den som formulerar frågeställningen alltid äger tolkningsföreträdet till den.

Uppsatsens slutsats är att SD:s strategi vid lanseringen av valfilmen var att synliggöra och förstärka avståndet mellan SD och etablissemanget, såväl till politiska partier som till media. SD använde sig av de egna problemformuleringarna massinvandring och censur, som i sin tur skapade egna ramar, till vilka enbart SD hade tolkningsföreträde. SD:s ramar stämmer tydligt överrens med vilka kriterier ett politiskt parti måste ha för att använda sig av anti-etablissemangsstrategin. 

Abstract [en]

In the fall of 2010 during the election, the Swedish Democrats launched two election movies who got a enormous breakthrough in the media. They got over half a million views on Youtube in just a few days. This essay investigates what strategies that lays behind the breakthrough in the Swedish media. The inquiry tries to answer what description of reality that TV4 and the Swedish Democrats leaves in their press material concerning the launch of the Swedish Democrats two election movies and following effects. The essay analyses keywords in these movies, the frame of the situation and if the Swedish Democrats uses the anti-establishment strategy. It also discuss the problem formulation privilege, which means that the person who formulate the inquiry always own the right to interpret the inquiry. The conclusion of the essay is that the Swedish Democrats strategy during the launch of the election movies, was to expose and strengthen the distance between the Swedish Democrats and the establishment. As well as between other political parties and media. The Swedish Democrats formulate their own problem formulation using words as “mass migration” and “censorship”. With these two words they create their own frames that gives the Swedish Democrats the total interpret of the words. The frames that the Swedish Democrats are using, agrees with the criteria of what a political party must contain to use the anti-establishment strategy.

Place, publisher, year, edition, pages
2011. , 51 p.
Keyword [en]
Rhetoric, The Swedish Democrats, Election movie, Press release, Cluster Criticism, Framing and Anti-establishment strategy.
Keyword [sv]
Retorik, Sverigedemokraterna, valfilm, pressmeddelande, klusteranalys, framing, anti-etablissemangsstrategi.
National Category
Other Humanities not elsewhere specified
Identifiers
URN: urn:nbn:se:sh:diva-9793OAI: oai:DiVA.org:sh-9793DiVA: diva2:429918
Subject / course
Rhetoric
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2011-07-06 Created: 2011-07-06 Last updated: 2011-07-06Bibliographically approved

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Vi beklagar att politisk censur förekommer i Sverige(1436 kB)486 downloads
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CiteExportLink to record
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Citation style
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