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Typografins tolkning: En undersökning av typografins betydelse vid tolkning av text
Södertörn University College, School of Communication, Media and it.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper addresses the question about what role typography plays in the interpretation of a text. From three different handbooks in typography arguments are gathered and categorized in to three categories: roman types, san serif and others. Interviews with people from the graphic design area are also a part of the paper and are accounted for in the discussion part of the paper. Areas of theory are a broad hermeneutic view based on Hans-Georg Gadamers thoughts, which have sub categories such as: Michel Foucault’s theory about discourses, John Swales genre theory and Anders Björkvall’s thoughts on typography and multi-modal texts. The result of the paper is that all typography, even the one often called the invisible typography, is interpreted by the reader who gathers it’s pre-knowledge from genre, history, culture and discourses. This means that typography plays an important role in the interpretation of a text. Key words: typography, interpretation, hermeneutic, Hans- Georg Gadamer, discourse, Michel Foucault, genre analysis, John Swales, Multi- modal, Anders Björkvall, semiotic.

Abstract [sv]

Denna uppsats behandlar frågan om vilken roll typografin spelar för tolkningen av en text. Från tre olika handböcker i typografi samlas argument in och kategoriseras i tre kategorier: antikva, sanserif och övriga. Även intervjuer med personer yrkesverksamma i det grafiska fältet genomförs och redovisas sedan i diskussionen. Teoretisk utgångspunkt hämtas från Hans-Georg Gadamers tankar om hermeneutik, på vilken följande underkategorier av teorier följer: Michel Foucaults diskursteori, John Swales genreteori och Anders Björkvalls tankar om typografi och multimodala texter. Resultatet pekar mot att all typografi, även den som ofta kallas för den osynliga typografin, tolkas av mottagaren som i sin tur samlat sina förkunskaper från genre, historia, kultur och diskurs. Detta innebär att typografi spelar en viktig roll i tolkningen av en text. Nyckelord: typografi, tolkning, hermeneutik, Hans-Georg Gadamer, diskurs, Michel Foucault, genreanalys, Johan Swales, multimodalitet, Anders Björkvall, semiotik.

Place, publisher, year, edition, pages
2011. , 28 p.
Keyword [en]
typography, interpretation, hermeneutic, Hans-Georg Gadamer, discourse, Michel Foucault, genre analysis, John Swales, Multi-modal, Anders Björkvall, semiotic.
Keyword [sv]
typografi, tolkning, hermeneutik, Hans-Georg Gadamer, diskurs, Michel Foucault, genreanalys, Johan Swales, multimodalitet, Anders Björkvall, semiotik
National Category
Other Humanities not elsewhere specified
Identifiers
URN: urn:nbn:se:sh:diva-9707OAI: oai:DiVA.org:sh-9707DiVA: diva2:428696
Subject / course
Rhetoric
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2011-07-01 Created: 2011-07-01 Last updated: 2011-07-01Bibliographically approved

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Typografins tolkning(413 kB)917 downloads
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CiteExportLink to record
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Citation style
  • apa
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  • Other style
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  • de-DE
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