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Från antikropp till aktie: hur en produkt konstrueras genom text och grafer
Södertörn University College, School of Business Studies, Business studies.
2004 (Swedish)In: Den där marknaden: om utbyten, normer och bilder / [ed] Helgesson, Claes-Fredrik, Kjellberg, Hans &Liljenberg, Anders, Lund: Studentlitteratur , 2004, 149-175 p.Chapter in book (Other academic)
Place, publisher, year, edition, pages
Lund: Studentlitteratur , 2004. 149-175 p.
Keyword [sv]
marknader, teori och praktik
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-8983ISBN: 9144033796OAI: oai:DiVA.org:sh-8983DiVA: diva2:422413
Projects
Corporate Brands - varumärket som entreprenörens redskap
Available from: 2011-06-13 Created: 2011-06-08 Last updated: 2011-06-15Bibliographically approved

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