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Property brands, human capital and Tobin's q
Södertörn University College, School of Business Studies, Business studies.
2006 (English)In: Journal of Human Resource Costing & Accounting, ISSN 1401-338X, Vol. 10, no 1, 4-10 p.Article in journal (Refereed) Published
Abstract [en]

Purpose – The aim of the paper is to discuss the impact of property brands on the value for shareholders in the real estate and high tech industries.

Design/methodology/approach – The theory of Tobin's q is used as a tool in the analysis, which is also based on anecdotal empirical evidence.

Findings – We can formulate the hypothesis that property brands are even more interesting to high tech and professional firms compared to traditional real estate firms.

Research limitations/implications – The hypothesis is based on a theoretical discussion and also on limited empirical examples. Further empirical studies in the area would, therefore, be of great interest.

Practical implications – If the above-mentioned hypothesis is confirmed in further studies, it could contribute to an explanation of the phenomenon of property brands.

Originality/value – The originality lies in the combination of the real estate and high tech industries and also in the application of Tobin's q to the subject.

Place, publisher, year, edition, pages
2006. Vol. 10, no 1, 4-10 p.
National Category
Business Administration
URN: urn:nbn:se:sh:diva-6554DOI: 10.1108/14013380610672648OAI: diva2:401572
Available from: 2011-03-03 Created: 2011-03-03Bibliographically approved

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