Purpose – The aim of the paper is to discuss the impact of property brands on the value for shareholders in the real estate and high tech industries.
Design/methodology/approach – The theory of Tobin's q is used as a tool in the analysis, which is also based on anecdotal empirical evidence.
Findings – We can formulate the hypothesis that property brands are even more interesting to high tech and professional firms compared to traditional real estate firms.
Research limitations/implications – The hypothesis is based on a theoretical discussion and also on limited empirical examples. Further empirical studies in the area would, therefore, be of great interest.
Practical implications – If the above-mentioned hypothesis is confirmed in further studies, it could contribute to an explanation of the phenomenon of property brands.
Originality/value – The originality lies in the combination of the real estate and high tech industries and also in the application of Tobin's q to the subject.
2006. Vol. 10, no 1, 4-10 p.