sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Ideologi och Kommersialisering: En studie om hjälporganisationers användande av sociala medier som marknadsföringskanal
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this report is to analyze and evaluate non-profit organizations way of working with social media within the organization, from a marketing perspective. We have made observations of three organizations and completed a series of interviews with representatives within the organizations.

In the report we came up with five factors that are necessary for non-profit organizations in order to receive long term donations with the use of social media; Trust, awareness, involvement, interaction and Word of mouth marketing.

Our result shows that the organizations have realized the potential and benefits of using social media, but have not come very far in the process of using it properly. Our conclusion is that social media can give assumptions for long term donations, if the organizations use a customer perspective and give their customers added value.

Place, publisher, year, edition, pages
2010. , 58 p.
Keyword [sv]
Hjälporganisation, Facebook, Sociala Medier, Mervärde, Donationer
Identifiers
URN: urn:nbn:se:sh:diva-6260OAI: oai:DiVA.org:sh-6260DiVA: diva2:398280
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2011-02-17 Created: 2011-02-17 Last updated: 2011-02-17Bibliographically approved

Open Access in DiVA

fulltext(172 kB)311 downloads
File information
File name FULLTEXT01.pdfFile size 172 kBChecksum SHA-512
454201b6fceb3ba42a39bcd045322880cc71d8ae793debb28e3c246775459e3d27de98f8696376a140c9aac8608b925983508f2d01f309bd4e74c8b6614b9189
Type fulltextMimetype application/pdf

By organisation
School of Business Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 311 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 271 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf