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Drömkök åt alla: Världens mest prisbelönta webbkampanj
Södertörn University College, School of Communication, Media and it.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Dream kitchen for everyone : The world’s most award winning web campaign (English)
Abstract [sv]

Målet med uppsatsen var att se hur man producerar fram en reklamkampanj, framför allt hur man gör det för första gången samt hur retoriken kan bidra till ett lyckat koncept. Vilka förutsättningar krävs? Arbetar man på ett annorlunda sätt? Vilka medel använder man för att få en framgångsrik reklam? Detta har undersökts genom att intervjua personer som varit med och producerat den prisbelönta och världskända reklamkampanjen från IKEA  ”Drömkök åt alla” ur ett retoriskt perspektiv. Resultatet visar på en resa rätt i tiden  i hur man med ny teknik får fram något helt unikt.

Abstract [en]

The purpose of this essay was to see how to produce a commercial campaign, and most of allhow to do it for the first time and how rhetoric’s can contribute to a successful concept. Whatare the conditions? Does it demand a different work approach? Which means do you use tocome up with a successful advertising? This has been investigated by interviewing the peoplewho produced the award winning and world famous commercial-campaign from IKEA"Dream kitchen for everyone" from a rhetoric point of view. The results display a journeymade at the right period of time, and how you with new technology, can come up withsomething unique.

Place, publisher, year, edition, pages
2010. , p. 42
Keyword [en]
Commercial, IKEA, Dream kitchen for everyone, rhetoric, Time slice, Flash, 3D, Interactive experience, Convince
Keyword [sv]
Reklam, IKEA, Drömkök åt alla, retorik, Time slice, Flash, 3D, interaktiv upplevelse, övertyga
Identifiers
URN: urn:nbn:se:sh:diva-5791OAI: oai:DiVA.org:sh-5791DiVA, id: diva2:393115
Uppsok
Technology
Supervisors
Examiners
Available from: 2011-01-31 Created: 2011-01-28 Last updated: 2011-01-31Bibliographically approved

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fulltext(5963 kB)335 downloads
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File name FULLTEXT01.pdfFile size 5963 kBChecksum SHA-512
8b66cc336d7c60d2178576232e4ffc1c359a467ebf8937c88a7c9182d1989bdf3458ee5bba6bbf3e71f076300e740f4f33c43228812569f148f82659f33d21b8
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf