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E-handel: Vilka faktorer styr vid valet att handla kläder via Internet?
Södertörn University College, School of Communication, Media and it.
Södertörn University College, School of Communication, Media and it.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
E-commerce : What key factors motivate the choice to buy clothes online? (English)
Abstract [sv]

Internet har blivit nästintill oumbärligt i dagens värld. Från online-spel till e-handel och från kommunikationskanaler till ett informativt nät, är Internet förmodligen en av de mest framträngande och vitt spridda uppfinningarna av vår tid. Medan säkerheten kring användandet av Internet har diskuterats vilt så har användbarheten av Internet i olika områden inte utforskats till samma grad. Det finns mycket statistik och information om Internethandel men få fokuserar på lokala vanor eller specifika genres inom området. Med den här uppsatsen vill vi undersöka vilka nyckelelement som är de viktigaste när det gäller handel av kläder online, och vi har begränsat vår forskning till människor som bor i Stockholm. Det vi har kommit fram till är en blandning utav överraskningar och siffror som vi gissade oss till innan vi startade, men i sin helhet har det här projektet lärt oss mycket, inte bara om de frågeställningar vi har ställt oss utan även om e-handel i allmänhet och en hel del oväntade faktorer som an leda till framtida forskning i det här området.

Abstract [en]

Internet has almost become inevitable in today’s world. From on-line gaming to e-shopping and from communication channels to an information web, Internet is probably one of the most penetrated and widespread inventions of this era. While the topic of uses and abuses of Internet has widely been discussed, its usefulness in various sectors has not been widely researched. There are a lot of statistics and information about e-commerce but few focus on local habits and specific genres within online shopping. With this paper, we want to examine what key elements are the most important when it comes to shopping clothes online, and we have limited our research to people living in Stockholm. Our findings are a mix between surprises and numbers that we guessed before we started, but all in all – this project has taught us a lot, not only about the questions we raise at the beginning but also about e-commerce in general and a lot of unexpected factors that might lead us to future investigations in this area.

Place, publisher, year, edition, pages
2010. , 35 p.
Keyword [en]
online shopping, e-commerce, B2C, customer behavior, clothes, web shops, convenienve, supply, price, quality
Keyword [sv]
online shopping, e-handel, B2C, konsumentbeteende, kläder, webbutiker, bekvämlighet, utbud, pris, kvalite
National Category
Media and Communications Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:sh:diva-5790OAI: oai:DiVA.org:sh-5790DiVA: diva2:393095
Uppsok
Technology
Supervisors
Examiners
Available from: 2011-01-28 Created: 2011-01-28 Last updated: 2011-01-28Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
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