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Val av destination och reklam: En studie om faktorer som påverkar val av destinationen
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study was to examine the various influences and advertising in particular affecting travelers' choice of destination. Data collection was conducted through quantitative method in the form of a survey to identify how travelers choose a destination, and to what extent they are influenced by advertising. Interviewees were travelers who were in Stockholm's central station would be passed on to Arlanda. The results from this study indicate that underlying factors such as economy, security, seasonal and service in place. The results also show that advertising is an important factor in selecting the destination. The results were analyzed based on different theories of marketing mix and other related theories about advertising. By this study has identified the important factors are the economy; security is the main influence factors. Survey shows that advertising has the fourth place among other factors.

Place, publisher, year, edition, pages
2010. , 49 p.
Keyword [en]
Travel, travelers, destination, advertising, economy
Keyword [sv]
Resor, resenärer, destination, reklam, ekonomi
Identifiers
URN: urn:nbn:se:sh:diva-5285OAI: oai:DiVA.org:sh-5285DiVA: diva2:381835
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2010-12-29 Created: 2010-12-28 Last updated: 2010-12-29Bibliographically approved

Open Access in DiVA

fulltext(1101 kB)676 downloads
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File name FULLTEXT01.pdfFile size 1101 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf