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Pudelns kärna: Vad det innebär att "göra en pudel" ur ett kommunikativt perspektiv
Södertörn University College, School of Discourse Studies.
2008 (Swedish)Independent thesis Advanced level (degree of Magister), 20 points / 30 hpStudent thesis
Abstract [en]

In this essay I want to investigate how the poodle strategy affects a person’s credibility when he or she uses it. The poodle strategy is a strategy, which someone uses when he or she is scrutinized by the media. It’s primary purpose is to suppress further media coverage but it is also a strategy for defending oneself and hence rescuing one’s reputation either as a private person or as an official.

The essay’s research questions are:

  • How has the strategy been applied for defensive purposes and what are the results?
  • To which extent can the Stasis theory and Benoit’s theory on Apologia be connected to the strategy?
  • Does the strategy affect the user’s credibility?

To answer these questions four cases from the political sphere in Sweden where persons have been said to have “done a poodle” have been analyzed. In order to analyze the strategy and to judge how successful it has been these cases have been connected to the Stasis theory, Benoit’s theory on apologia and theories about credibility and trust.

Additionally this essay investigates how applicable the Stasis theory is as a model for analyses and how relevant analyses based on stasis theory are today. Furthermore it investigates wheteher a fusion of the Stasis theory and Benoit´s theory on Apologia can be profitable.

An important conclusion is that the poodle strategy is a strategy, which is more complicated than one might first think. Whether the strategy works depends on a series of factors; for example the person’s initial credibility (or ethos) and the morality of the actions. These factors need to be assessed before the strategy is put into use.

Place, publisher, year, edition, pages
2008. , 56 p.
Keyword
politisk retorik, politiker, argumentation, ursäkter, statuslära, apologia, trovärdighet, tillit, pudel, avbön, misstag, göra bort sig, försvarstal, försvar
National Category
Other Humanities not elsewhere specified
Identifiers
URN: urn:nbn:se:sh:diva-1865OAI: oai:DiVA.org:sh-1864DiVA: diva2:37825
Presentation
(English)
Uppsok
humaniora/teologi
Supervisors
Examiners
Available from: 2008-10-16 Created: 2008-10-10 Last updated: 2008-10-16Bibliographically approved

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fulltext(168 kB)945 downloads
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File name FULLTEXT01.pdfFile size 168 kBChecksum SHA-512
e08d6ad727331d4f26771af45682d137ff2b781e05403f682cef7352576ff22db537c64831eb1bc7d03f050be3398a7ac27ec401a5094165d934b066e609ff40
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf