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Digitization, Multiplatform Texts, and Audience Reception
Södertörn University, School of Culture and Communication, Media and Communication Studies.ORCID iD: 0000-0003-0216-8862
2010 (English)In: Popular Communication, ISSN 1540-5702, E-ISSN 1540-5710, Vol. 8, no 1, 72-83 p.Article in journal (Refereed) Published
Abstract [en]

This article reflects on the consequences of digitization for multiplatform television/media production, the ways in which it affects textual expressions, and how this might have a bearing on changing audience roles. It takes its departure empirically from two Swedish examples of multiplatform production: The Truth About Marika and Labyrint, produced by SVT and TV4, respectively. It is argued that multiplatform media texts challenge our conceptions of categories such as work, text, program, etc., and, following from that, also challenge our notions of audience activity and engagement.

Place, publisher, year, edition, pages
2010. Vol. 8, no 1, 72-83 p.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:sh:diva-3928DOI: 10.1080/15405700903502353Scopus ID: 2-s2.0-77956345946OAI: oai:DiVA.org:sh-3928DiVA: diva2:356148
Available from: 2010-10-11 Created: 2010-10-11 Last updated: 2016-09-22Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf