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Reserelaterade produkter och varumärken:  En studie om utveckling av produktutbud inför charterresor
Södertörn University College, School of Business Studies. (Turism)
Södertörn University College, School of Business Studies. (Turism)
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study examines whether it would be profitable for travel distributors in the charter to expand its offerings to other travel related products, and also the products that are in demand. We are also studying the role that brand has for customers' choice of travel.

According to Hellman, e-commerce is to be preferred since it is competitive because it gives the travel distributors the opportunity to lower down prices. Therefore, we also investigated the proportion of respondents who would consider buying these travel-related goods through the travel distributors’ website

In support of this study, is a survey with a population of 100 charter travellers. Respondents are divided into two groups where the first group consists of people who have booked their trip in stores, and the other via the Internet. The aim is to compare whether differences exist among people who are accustomed to booking trips in stores and people who book their travel via travel distributors’ website.

In addition to the survey is also a small preliminary investigation that consists of a short interview with a representative from Vng. This interview was done via email and consists of two questions. The purpose of this investigation was to gain an insight into the topic.

The results show that there is a demand of travel related products among charter passengers. The products most in demand are toiletries, medicines and other health products, as well as books and technological devices. There is also a need for product packages customized to the destination.

Brands are a key determinant of consumer choice, which corresponds to Swarbrooke and Horner's theory that a strong brand is particularly important for operators in the tourism industry. This is because the brand provides an opportunity for comparison and specific expression of an otherwise non-physical product. The strong brand allows an operator to extend its range and developing new business ideas, because of the fact that the company is already well established in the industry.

Place, publisher, year, edition, pages
2010. , 42 p.
Keyword [sv]
Turism
Identifiers
URN: urn:nbn:se:sh:diva-3874OAI: oai:DiVA.org:sh-3874DiVA: diva2:352270
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-09-20 Created: 2010-09-20 Last updated: 2010-09-20Bibliographically approved

Open Access in DiVA

fulltext(670 kB)363 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf