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Hur små företag kan uppnå lönsamhet på en konkurrensutsatt marknad
Södertörn University College, School of Business Studies.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The interest for children´s clothing has increased in society. More and more children are born and parents are older when they have children. Education has become a natural feature in most people´s life, just as both parents often work today. The households have therefore better economy and thus greater consumption opportunities. Parents are, in greater extent, looking for personal and different clothing with focus on quality and, to some extent, exclusivity rather than just a cheap and functional garment. The buy is often linked to issues of image, identity and meaning, but can also be seen as an increased interest in exciting and unusual pieces.

These current consumption patterns have led to new opportunities for companies selling children´s clothing. More and more companies are looking to the industry in hopes of reaching the high- consumption parents, and the business area automatically becomes too crowded. Together with low-cost giants and famous brands, small businesses try to survive on this competitive market. These smaller firms have difficulties competing with a famous brand or with a low price. They have relatively limited resources, high costs and are struggling with an initial fair unknown brand. They therefore need to charge a higher price to get by, and thus it becomes important to these smaller firms to attract customers by other means.

This type of problem is what I intended to examine in my essay. I have come to the conclusion that it is important for smaller companies to differentiate themselves from their surroundings and offer a unique range that no one else has, with good quality as the primary. It is also important to focus on its customers and establish long term relationships with them in order to create a loyal clientele and therefore increase the chances of achieving profitability on the market.

Place, publisher, year, edition, pages
2010. , 113 p.
Keyword [sv]
små företag, konkurrens, relationsmarknadsföring, transaktionsmarknadsföring
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-3771OAI: oai:DiVA.org:sh-3771DiVA: diva2:343542
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2010-08-16 Created: 2010-08-13 Last updated: 2010-08-16Bibliographically approved

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fulltext(14763 kB)381 downloads
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File name FULLTEXT01.pdfFile size 14763 kBChecksum SHA-512
b4f339fc1bc3a27f33ff80515efc8607a0b881cc66a9e4bf8e2dd662e81c87790b260bf5e8c26e6c5152ba399f31895bf0f266e735afdb8402c67b453302eeb8
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf