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Can we do it in Sweden? Yes we can!: En studie om politisk kommunikation i de sociala medierna inför riksdagsvalet 2010
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
2010 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [sv]

Purpose The purpose is to analyze the parliamentary parties political communication in the social media channels before the election 2010.

Methodology This essay is a descriptive study from nine interviews of the responsible people in the parliamentary parties. In addition to that two more interviews were done with social media experts

Theoretical perspective This essay is based on two-way communication and communication strategies

Conclusions The parliamentary parties use social media as a complement to traditional media. The purpose is to create dialog and to minimize the gap to the voters, but in many ways it is being used as a one-way communication channel.  The parliamentary parties are trying to use the social media channels in Swedish conditions, but in many ways they try to imitate an American used strategy.

Place, publisher, year, edition, pages
2010. , p. 80
Keywords [en]
Social media, interaction, two-way communication, viral marketing, political communication, election 2010
Keywords [sv]
Sociala medier, Interaktion, tvåvägskommunikation, Viral marknadsföring, Politisk kommunikation, valet 2010
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-3699OAI: oai:DiVA.org:sh-3699DiVA, id: diva2:328947
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-07-08 Created: 2010-07-06 Last updated: 2010-07-08Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf