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Aktiekursförändringar och sökfrekvens på internet
Södertörn University College, School of Social Sciences.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this Bachelor thesis is to analyze if there is a correlation between stock prices and the amount of searches of the companies names on Google. The theories used in the study were Capital Asset Pricing Model (CAPM) and Efficient Market Hypothesis (EMH). Regressions analysis is used as the statistical method to see if there is a significant correlation between the stock prices and the amout of searches of the company name on Google. The data used were the rate of return of three companies (ABB, Oriflame and Sandvik) on the Nasdaq OMX Nordic stock market, the rate of return of the Nasdaq OMX Nordic stock market index (OMX Stockholm_PI) and the Google search frequency from Google Trends on each company. The result showed no significance and the conclusion of the thesis is that there is no significant correlation between the three studied companies and their search frequency on the search engine Google.

Abstract [sv]

Syfte: Syftet med uppsatsen är att undersöka ifall det finns ett samband mellan företags aktiekurser och sökfrekvens på företagets namn på söktjänsten Google.

Data: Daglig avkastning på ABB:s, Oriflames och Sandviks aktier, Aktieindex samt Googels sökfrekvens.

Teorier: Capital Asset Pricing Model (CAPM), Effektiva marknadshypotesen (EMH)

Slutsats: Det råder inget signifikant samband mellan de undersökta företagens aktiekurser och deras företagsnamns sökfrekvens på söktjänsten Google.

Place, publisher, year, edition, pages
2010. , 33 p.
Keyword [en]
Efficient Market Hypothesis (EMH), Stock market prediction, Google Trends, CAPM
Keyword [sv]
Effektiva marknadshypotesen, CAPM, Google Trends, Förutspå aktier
National Category
Economics
Identifiers
URN: urn:nbn:se:sh:diva-3693OAI: oai:DiVA.org:sh-3693DiVA: diva2:328667
Uppsok
Social and Behavioural Science, Law
Examiners
Available from: 2010-07-06 Created: 2010-07-05 Last updated: 2010-07-06Bibliographically approved

Open Access in DiVA

fulltext(912 kB)302 downloads
File information
File name FULLTEXT01.pdfFile size 912 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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School of Social Sciences
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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf