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I välgörande syfte: En explorativ studie av välgörenhetsorganisationers marknadsföringsstrategier i relation till donatorernas engagemang
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
A philanthropic purpose : An exploratory study of marketing strategies used by charity organisations with regards to donor involvement (English)
Place, publisher, year, edition, pages
2010. , p. 51
Keywords [en]
charity, trust, risk, scandal, involvement, marketing strategies, added value
Keywords [sv]
välgörenhet, förtroende, risk, skandal, involvering, marknadsföringsstrategi, mervärde
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-3536OAI: oai:DiVA.org:sh-3536DiVA, id: diva2:323626
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2010-06-11 Created: 2010-06-11 Last updated: 2010-06-11Bibliographically approved

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fulltext(1765 kB)306 downloads
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File name FULLTEXT01.pdfFile size 1765 kBChecksum SHA-512
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf