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En studie om högskolestudenters attityd i frågan om reklam till mobiltelefonen
Södertörn University College, School of Communication, Media and it.
Södertörn University College, School of Communication, Media and it.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
A study in college students attitudes towards advertisement to the mobile phone (English)
Abstract [en]

This essay presents a survey that was conducted on 52 college students regarding their opinions on advertisement received to the mobile phone. The questionnaire survey focused on what college students think of advertising to the mobile phone and what attitude they have towards it. The thoughts behind this study are that advertisement to the mobile phones is something that is getting more popular when the mobile phone is getting more advanced. The result of the study showed that college students are not that interested in receiving advertisement to their mobile phones. Several of the college students that participated in the study already get advertisement to their mobile phones, advertisement that they don't want because it doesn't reflect their interests. The study showed that if the advertisement sent to the respondents was to get more customized to their personal interest they might consider receiving it.

Place, publisher, year, edition, pages
2010. , p. 44
Keywords [en]
Mobile phones, Advertising, Students in higher education, Mobile advertising.
Identifiers
URN: urn:nbn:se:sh:diva-3331OAI: oai:DiVA.org:sh-3331DiVA, id: diva2:306185
Presentation
(Swedish)
Uppsok
Technology
Supervisors
Examiners
Available from: 2010-03-29 Created: 2010-03-29 Last updated: 2010-03-29Bibliographically approved

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fulltext(513 kB)362 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf