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Den utvalda användaren: En studie om känslan av utvaldhet på researrangörers hemsidor
Södertörn University College, School of Communication, Media and it.
Södertörn University College, School of Communication, Media and it.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The chosen user : A study about the feeling of exclusivity for userson travel organizers websites (English)
Abstract [en]

This thesis tries to define factors that impact upon the feeling of exclusivity for users on travelorganizers websites. We have identified seven key factors that we believe impact this feeling andthose factors are newsletters, special offers/auxiliary services, registration/limited information,price, limited number of seats on a journey, deals for members and personal service. To researchthis we have conducted a questionnaire and performed interviews with people that are familiarwith travel organizers websites. To create an understanding for the results we have studied usercenteredweb design, affective design and the meaning of pictures. The results show that personalservice and price are important factors to make users feel that they get their requirements andwishes met. Newsletters and special offers/auxiliary services on the other hand are seen by mostas spam and do not impact the feeling of exclusivity because it is being sent to anyone who signsup for it.

Place, publisher, year, edition, pages
2009. , 38 p.
Keyword [en]
exclusivity, travel organizers, factors, user-centered web design, affective design
Keyword [sv]
utvaldhet, researrangörer, faktorer, användarcentrerad webbdesign, affektiv design
Identifiers
URN: urn:nbn:se:sh:diva-3177OAI: oai:DiVA.org:sh-3177DiVA: diva2:292075
Presentation
(English)
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2010-02-04 Created: 2010-02-04 Last updated: 2010-02-04Bibliographically approved

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fulltext(965 kB)238 downloads
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Stöckigt, LouiseSwartz, Charlotta
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf