CSR och B2B, olja och vatten?: En undersökning av CSR som konkurrensfördel inom Business-to-Businessmarknaden
2009 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2009. , p. 62
Keywords [en]
marketing, CSR, B2B, business to business, marketing, economics, competitive advantage, competition
Keywords [sv]
CSR, B2B, business to business, marknadsföring, ekonomi, konkurrens, konkurrensfördel, CRM
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-3009OAI: oai:DiVA.org:sh-3009DiVA, id: diva2:286543
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
2010-01-152010-01-142010-01-15Bibliographically approved