sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Corporate Social Responsibility: en koppling mellan marknadsföring och finansiering
Södertörn University College, School of Business Studies.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Corporate Social Responsibility : a connection between marketing and financing (English)
Abstract [en]

Background: The debate about environment, labor conditions and aid to developing countries has the last years been a much discussed subject The pressure on the companies to live up to their responsibility is beginning to be noticed in the market.

Purpose: To find out if a retail company investing in Corporate Social Responsibility thereby direct can effect it’s stock value. Using interviews to investigate if and how stock analysts and corporate finance professionals valuate a company’s CSR initiatives.

Theoretical perspective: The description of CSR is leading to the main theory, The Brand Value Change, and the Market Hypothesis. Additionally a theory of the Consumer Buying Process and CAPM-model about financial risks is presented.

Method: An event study of 30 companies to investigate if there is any change in their stock values and interviews with three professionals from the financial sector to find out about their attitude to CSR. A examine of the companies’ β-value was made to get an idea of the risk level in their shares.

Results: The result of the event study indicates that there is now clear change in the share value when positive news about the company’s CSR- work are published.

Empirical: In the financial sector CSR was discussed a few years ago but today the interest is very limited. CSR- work can however have an indirect effect on stock prices due to consumer reactions.

Conclusions: The investors do not have any direct interest in the company’s commitment to CSR, but CSR may have an indirect effect on stock prices if the consumers make an active choice as a result of their opinion of the company’s brand. A company’s brands and products are strengthened in the market place by CSR- engagement, mainly if the CSR- engagement is related to the core business.

Place, publisher, year, edition, pages
2009. , 64 p.
Keyword [sv]
Corporate Social Responsibility, Marknadsföring, Finansiering
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-2877OAI: oai:DiVA.org:sh-2877DiVA: diva2:280385
Presentation
(Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2009-12-10 Created: 2009-12-09 Last updated: 2009-12-10Bibliographically approved

Open Access in DiVA

fulltext(516 kB)783 downloads
File information
File name FULLTEXT01.pdfFile size 516 kBChecksum SHA-512
65627479d6a302febbc9c329084243bb43af557dc8a64e3b1ff2a132e0720a958511ac4031b17b4b0e99ae463acf425b003d8b1b99c50d80f3c040b4d215b4e4
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Arpi, Lisa
By organisation
School of Business Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 783 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 508 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf