CRM i ett konkurrensutsatt monopol : En jämförande studie om arbetet med kundrelationer och kundlojalitet i spelbranschen

Stjepanovic, Zoran; Gustafsson, Thomas

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CRM i ett konkurrensutsatt monopol: En jämförande studie om arbetet med kundrelationer och kundlojalitet i spelbranschen

Stjepanovic, Zoran

Södertörn University, School of Business Studies.

Gustafsson, Thomas

Södertörn University, School of Business Studies.

2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2009. , p. 67

Keywords [en]

CRM, customer relations, Betsson, Svenska Spel, Unibet, customer loyalty, customer relationship marketing, monopoly

Keywords [sv]

CRM, kundrelationer, Betsson, Svenska spel, Unibet, kundlojalitet, relationsmarknadsföring, customer relationship marketing, monopol

National Category

Business Administration

Identifiers

URN: urn:nbn:se:sh:diva-2811OAI: oai:DiVA.org:sh-2811DiVA, id: diva2:271779

Subject / course

Business Studies

Presentation

(English)

Uppsok

Social and Behavioural Science, Law

Supervisors

Vigerland, Lars, Högskolelektor

Examiners

Vigerland, Högskolelektor

Available from: 2009-10-13 Created: 2009-10-13 Last updated: 2021-06-28Bibliographically approved

Open Access in DiVA

fulltext(454 kB)

1071 downloads

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