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CRM i ett konkurrensutsatt monopol: En jämförande studie om arbetet med kundrelationer och kundlojalitet i spelbranschen
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2009. , p. 67
Series
Examensarbete
Keyword [en]
CRM, customer relations, Betsson, Svenska Spel, Unibet, customer loyalty, customer relationship marketing, monopoly
Keyword [sv]
CRM, kundrelationer, Betsson, Svenska spel, Unibet, kundlojalitet, relationsmarknadsföring, customer relationship marketing, monopol
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-2811OAI: oai:DiVA.org:sh-2811DiVA, id: diva2:271779
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2009-10-13 Created: 2009-10-13 Last updated: 2009-10-13Bibliographically approved

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fulltext(454 kB)744 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf