Background: Over the past few years Swedish fashion has expanded and gained attention, both in Sweden and abroad. Every year fashion weeks take place around the world with the purpose of showcasing fashion designers new collections for the up-coming season.

Fashion week in Sweden is arranged in Stockholm four times a year in the end of January, in February, in the turn of June and July and in August. The different occasions have different activities and focus. The main focus of January and June/July are fashion shows and the main focus of February and August are trade fairs for buyers and wholesalers. The fashion shows and trade fairs are closed to the public, but other fashion events directed to the public takes place during these weeks. Seeing as many stakeholders are involved in fashion week they all have some kind of relationship to one another. This makes fashion week in Stockholm an interesting case to study and analyze from a sociological theoretical approach.