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Kommunalt samarbete för att stärka en turistdestination: en studie av turistdestinationen Roslagen
Södertörn University College, School of Life Sciences.
Södertörn University College, School of Life Sciences.
Södertörn University College, School of Life Sciences.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

The purpose of the study is to investigate and elucidate how and why municipalities cooperate across municipal boundaries with destination development. To answer the purpose the authors chose two research questions:

What are the incentives of cooperation between the municipalities in Roslagen? What are the possibilities and difficulties of cooperation? In order to answer the research questions interviews with local business managers, administrative director, the acting Head of destination and tourist office staff were made. Municipalities have signed a cooperation agreement in October/November 2008, where they will work more formal together to strengthen the destination Roslagen. The result of the study shows that the main motive for municipal cooperation is the sharing of financial resources to promote and develop the destination Roslagen together. The possibilities are that Roslagen can market themselves both nationally and internationally through its partners Stockholm Visitors Board, Visit Skärgården and Visit Sweden. Difficulties in the cooperation are that the destination Roslagen lacks a major commercial operator who can control the development by coordinating the private and public sectors.

Place, publisher, year, edition, pages
2009. , 48 p.
Keyword [en]
Destination, cooperation, marketing, branding, municipalities
Keyword [sv]
Destination, samarbete, marknadsföring, varumärke, kommuner
Identifiers
URN: urn:nbn:se:sh:diva-2734OAI: oai:DiVA.org:sh-2734DiVA: diva2:232343
Presentation
(Swedish)
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2009-08-21 Created: 2009-08-21 Last updated: 2009-08-21Bibliographically approved

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fulltext(449 kB)696 downloads
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Hadzija, MerimaLagumdzija, AljosaZima, Kamil
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf