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Den lilla grossistens ändrade omvärldsförutsättningar: En fallstudie på en liten grossist inom VVS-handeln
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Uppsatsen behandlar mindre grossisters situation på marknaden i Sverige. Mindre grosssisters nyckelposition i den traditionella värdekedjan suddas ut alltmer. Grossisterna måste finna nya vägar för att behålla de befintliga kunderna. Därför måste de skapa mervärde, vilket i sin tur skapas genom att utveckla olika former av samarbete med sina kunder.

Abstract [en]

This essay is about the smaller wholesalers situation on the Swedish market. The small wholesalers key positioning in the generic value chain is dissapearing. Therefore they have to find new ways to retention their existing customers. They have to create a value added in order of connect tier to their customers. A wholesaler will be able to create value added  through developing different forms of cooperation with its customers.

Place, publisher, year, edition, pages
2008. , 49 p.
Series
Examensarbete
Keyword [en]
service management, relationship marketing, network, value added, wholesaler, air condition
Keyword [sv]
service management, relationsmarknadsföring, nätverk, mervärde, värdestjärna, värdekedja, totalkvalitet, lärande organisationer, sällanköpsvarubranschen, VVS, luftkonditionering
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-2720OAI: oai:DiVA.org:sh-2720DiVA: diva2:231779
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2009-08-18 Created: 2009-08-14 Last updated: 2009-08-18Bibliographically approved

Open Access in DiVA

fulltext(654 kB)775 downloads
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Urdzanov, KirilEssén, Christian
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf