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Den fysiska skivbutikens mervärdesskapande som konkurrensstrategi
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

The aim of this paper is to define the perceived consumer values that physical record stores create in order to compete with other distribution technologies. A qualitative method has been used, based on interviews with managers of three records stores in Stockholm. Interviews with their customers have been conducted also. The content has been analyzed with passable theories and the two sources have been compared when adequate.The conclusion of the study is that the physical record stores create many different consumer values, and that many of these are hard to transfer to other distribution technologies. One of the most important values for the consumer is that the personnel have a broad knowledge about music. Other notable values are the emotional feelings of searching for something and the atmosphere the record store creates. A pattern that is visible is that the niche record stores create more consumer values then the commercial record store. The conclusions indicate that there are opportunities for niche physical record stores and that the future for the record stores is not as bleak as may be perceived.

Place, publisher, year, edition, pages
2009. , 108 p.
Keyword [en]
music industry, record store, customer perceived value, consumer value
Keyword [sv]
Musikindustrin, skivförsäljning, mervärde, skivbutik, skivaffär, fildelning
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-2698OAI: oai:DiVA.org:sh-2698DiVA: diva2:228590
Presentation
2009-06-12, 00:00 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2009-08-10 Created: 2009-08-04 Last updated: 2009-08-10Bibliographically approved

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fulltext(1368 kB)470 downloads
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Efraimsson, JohanJäderberg, Henri
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf