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3D-animation i reklamfilm
Södertörn University College, School of Communication, Media and it.
Södertörn University College, School of Communication, Media and it.
2007 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesisAlternative title
3D-animation in television commercials (Swedish)
Abstract [en]

Study objects: Three different productions companies which the authors have chosen to be anonymous. Purpose: The purpose with this study is to examine why production companies choose to use 3D-animations in television commercials, and what different kind of aspects affects their decisions. Theoretical: The theoretical chapter reviews the history of 3D-animation andtelevision commercials and other fields that will be relevant laterin the analysis and discussion. Method: A case study has been made on three different companies, two of the companies are active in post-production and the other one is active in the consulting area. Data was collected through semistructured interviews with two of the companies. The last interview was conducted via e-mail. Conclusions: There were different ground aspects (economy, control, targetaudience, consumer impression) that affected a productioncompany’s decision in whether or not to use 3D-animation in theirproductions of television commercials.

Place, publisher, year, edition, pages
2007. , 40 p.
Keyword [en]
3D-animation, Animation, Production, Commercial, Media Technology
Keyword [sv]
3D-animation, Animation, Produktion, Tv-reklam, Reklamfilm, Medieteknik
National Category
Studies on Film Other Social Sciences not elsewhere specified Media and Communications
Identifiers
URN: urn:nbn:se:sh:diva-2597OAI: oai:DiVA.org:sh-2597DiVA: diva2:224398
Presentation
(Swedish)
Uppsok

Supervisors
Examiners
Available from: 2009-06-22 Created: 2009-06-17 Last updated: 2009-06-22Bibliographically approved

Open Access in DiVA

fulltext(361 kB)447 downloads
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Total: 447 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf