sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Programming: En studie om förfinansierade TV-program
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Med en allt mer konkurrensutsatt marknad är det svårt för företagen att nå ut med sina budskap till konsumenterna. Reklam är inget som lockar längre och möjligheterna  att  slippa  dem  blir  bara  fler  och  fler. Ett  relativt  nytt  sätt  att ändå få ut sitt budskap är att förpacka det i redaktionellt material och göra ett TV-  program  av  det  hela,  programming,  det  vill  säga  helt  eller  delvis förfinansierade program.

Abstract [en]

Due to more and more competition on the market companies find it harder to get  their  message  through  to  the  customers.  Nowadays,  popularity  for commercials is decreasing and the possibilities to skip commercials increases everyday. A relatively new form to reach out to the customers is to wrap up the advertising  in editorial material and make an ordinary TV-program,  i.e. pay for part- or the whole production.

Place, publisher, year, edition, pages
2009. , 66 p.
Keyword [en]
programming, communication channels, marketing strategies, ethics
Keyword [sv]
programming, kommunikationskanaler, marknadsföringsstrategier, etik
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-2487OAI: oai:DiVA.org:sh-2487DiVA: diva2:222225
Presentation
(English)
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2009-06-08 Created: 2009-06-07 Last updated: 2009-06-08Bibliographically approved

Open Access in DiVA

fulltext(617 kB)201 downloads
File information
File name FULLTEXT01.pdfFile size 617 kBChecksum SHA-512
9fc74a424f9c795d9d26aa18d61f1300ded6633012e0ccc79529d58eb66dfb42ef24d0dcc689c4628b9d10e125cb09afb389d8c58ae9431603876e0615dc823e
Type fulltextMimetype application/pdf

By organisation
School of Business Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 201 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 189 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf