This study investigates the learnability and user experience of first-time electric vehicle (EV) users as they navigate and understand electrification functions. With the growing adoption of EVs, ensuring that users can efficiently learn and adapt to new functionalities is critical for a smooth transition from internal combustion engine (ICE) vehicles. The research aims to identify the key pain points and requirements for improving the learning experience for new EV users.

Employing a mixed-methods approach, this study combines survey, contextual inquiries, and diary studies to gather comprehensive insights into the status of EV learning experience and preferences of EV users. It was found that users desire learning basic EV knowledge quickly and easily. For that, users prefer having an intuitive interface. In addition, users tend to have limited patience for learning new things and they have preference for interactive learning. Additionally, the learning-oriented style differs from person to person.

The findings reveal that first-time EV users have struggles with learning about charging which is the biggest difference from driving ICE cars. So, the learning about charging and range was recommended as the main content of learning for the first-time EV users.

Based on the research insight, this paper suggested the user journey of learning comprising 3 different stages and design recommendations. The research provided VR and mobile based design concepts focusing on the first learning journey part.

The conclusions drawn from this study offer valuable insights for designers and manufacturers aiming to enhance the learnability and overall user experience of EVs. By addressing the identified pain points and leveraging the insights gained, and the design artefact, the research provides a foundation for developing user-centered solutions that cater to the diverse needs of first-time EV users.