This paper examines how the term ‘gender’ has been re-signified by the right-wing actors in contemporary struggles around globalization. First, we offer a chronology of debates concerning global diffusion of gender norms, tracing the consolidation of various groups into the anti-gender movement. The next section discusses how gender and globalization intersect in discursive strategies of anti-gender actors. We show that they target international institutions and norms portraying them as a western cosmopolitan force, claiming to speak on behalf of local populations and obfuscating their transnational embeddedness. The aim is to moralize and blur the boundaries between the local and the global—a strategy we call chameleon tactics. The final part examines how chameleon tactics unfolded in the specific context of the 2019 ICPD25 Summit in Nairobi, Kenya, and how an anti-globalist frame was used to blur the global identity of anti-gender organizations present there.