Raymond Williams is considered to be one of the most important pioneers of cultural studies. His theory on the emergence of “lived culture” in modern societies, which was launched in a series of books (Culture and Society, 1958; The Long Revolution, 1961; Communications, 1962), demonstrated how questions regarding media and communications had become increasingly relevant in grasping issues traditionally handled by the humanities and social sciences. Williams’ book Television: Technology and Cultural Form, published in 1974, soon achieved classic status in media studies. This article discusses some of the analytical concepts Williams introduces in this book and their sustained relevance beyond their original era of context: namely, “flow,” the “technology and cultural form” that-according to Williams-organizes broadcast media; and “mobile privatization,” the pursuit of a simultaneously mobile and home-centered life that has come to determine the social use of broadcast media. The article also discusses how Williams in his historical approach seeks to differ from those of sociological mass communication research and McLuhanian medium theory, and examines Williams’ rejection of technological determinism.