The Swedish football supporter culture is seemingly embossed with violence, crime and hate. The purpose of this study is to examine how football violence is comprehended and experienced by matchgoing supporters. The study consists of material gathered from participating observations at four football games and a documentary called “Jag är Huligan” (I’m a Hooligan), and interviews with matchgoing supporters with first hand experience of violence and includes police, security guard and active supporters. The study finds that Media is perceived as problematic with biased reports and insufficient details. Group identity is found to be mostly positive, assists in creating acceptance for rule-violations. The violence is perceived as non problematic for civilians and easily avoided. Inclusion into the violent spheres is targeted at young men and provides affirmation, police action seem to have a direct impact on recruitment. Finally it is concluded that improved dialogue and cooperation is key to improving and or changing supporter culture.