The aim of this study is to, from a rhetorical perspective, contribute to the ecolinguistic discipline. This is done by demonstrating which and how underlying narratives are constructed in two Swedish documentary series with the theme "life on a farm". By setting these narratives against an ecosophy and using the concept rhetorical agency, this study thereafter highlights how these narratives can be understood as means of influence. The research questions guiding the study are: “Which underlying narratives are constructed and conveyed in selected Swedish documentary series with the theme "life on the farm"?”, “How are these underlying narratives constructed?”, and “How can these underlying narratives, in the long run, be seen as means of influence?”. The theoretical frame is based on Arran Stibbes take on Ecolingustics. The method used is Rhetorical criticism based on Kenneth Burke's pentadic analysis. The study shows, among other things, that both series can be seen as means of influence because of identification possibilities. Through the knowledge conveyed to the viewer, there are also opportunities to expand their rhetorical agency. From an ecolinguistic perspective "Mandelmanns gård" can be a beneficial story to build on.