Fotboll som maktmedel: En kvalitativ framinganalys av The Guardian, Dagens Nyheter och Al Arabiya's gestaltning av Saudiarabiens köp av Newcastle United
2023 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Abstract [en]
Saudi Arabia has been accused of sportswashing, which involves attempting to enhance its reputation by acquiring the English football club, Newcastle United. This study aims to conduct a framing analysis to explore how Saudi Arabia’s acquisition of Newcastle United can be perceived as an exercise of soft power and how the portrayed images in media construct and reinforce orientalist and eurocentric perspectives about Saudi Arabia and the region. This study analyzes the coverage from the media outlets The Guardian, Dagens Nyheter and the Saudi-based Al Arabiya. It focuses on how the media shapes and presents the image of Saudi Arabia in connection with the acquisition of Newcastle United and to what extent orientalist representations are reflected. Furthermore, the study’s findings indicate that orientalist depictions are identified to a certain extent, particularly in the coverage from The Guardian and Dagens Nyheter. The acquisition of Newcastle United has also resulted in increased soft power effects for Saudi Arabia, where the Saudi-newspaper Al Arabiya constructs a more positive narrative around acquisition of the football club, which can impact both local and global perceptions of the event.
Place, publisher, year, edition, pages
2023. , p. 44
Keywords [sv]
Framing, Saudiarabien, Newcastle United, orientalism, eurocentrism, sportswashing, mjuk makt, The Guardian, Dagens Nyheter, Al Arabiya
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:sh:diva-53368OAI: oai:DiVA.org:sh-53368DiVA, id: diva2:1831764
Subject / course
Media and Communication Studies
Supervisors
Examiners
2024-01-292024-01-262025-02-07Bibliographically approved