The paper claims a cyclic evolvement of the multidimensional concept LOVE incurred by gradual changes in the degree of salience of critical parameters that the construal of love involves. A comprehensive account of modifications in the concept organization invites an alternative set of tools for emotion knowledge processing. Therefore, the aptness of configuration space as a tool for the analysis of concept elaborateness is tested with the purpose to establish a valid system of parameters profiling the cognized experience of various kinds of love.