Businesses release limited edition products to achieve excess demand. This is a strategy companies have incorporated throughout the years to increase their profits. Consumers use these products to distinguish themselves among others. These products are consumed to experience a sense of uniqueness whilst simultaneously being used for everyday life and not purely on special occasions. The usage value of these products thereby differs as they are used for different purposes. A qualitative study in the form of interviews was applied to research how these products are used and the usage value they carry. Ten individuals with experience of LEP were interviewed to gain insight into the subject. Nearly all respondents consumed these products daily but simultaneously used these to experience a sense of uniqueness. The respondents did not, however, perceive any major differences in quality between LEP and regular products.