Två kommuners platsmarknadsföring ur ett identifikationsperspektiv : ”Här finns fullt av möjligheter” och ”Välkommen till paradiset”

Dammyr, Elisabeth

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Två kommuners platsmarknadsföring ur ett identifikationsperspektiv: ”Här finns fullt av möjligheter” och ”Välkommen till paradiset”

Dammyr, Elisabeth

Södertörn University, School of Culture and Education, Rhetoric.

2022 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Abstract [en]

"Here are lots of opportunities" and "Welcome to Paradise". Two municipalities' place marketing from an identification perspective.

Place, publisher, year, edition, pages

2022. , p. 34

Keywords [en]

Identification, place marketing, identification analysis, comparative analysis, municipality, municipality development, hermeneutics.

Keywords [sv]

identifikation, platsmarknadsföring, identifikationsanalys, komparativ analys, kommuner, kommunutveckling, hermenutik.

National Category

General Language Studies and Linguistics

Identifiers

URN: urn:nbn:se:sh:diva-50132OAI: oai:DiVA.org:sh-50132DiVA, id: diva2:1706437

Subject / course

Rhetoric

Supervisors

Rimm, Stefan

Examiners

Dahlin, Maria

Available from: 2022-10-26 Created: 2022-10-26 Last updated: 2022-10-26Bibliographically approved

Open Access in DiVA

C-uppsats Elisabeth Dammyr(496 kB)

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