Activities for a deepened nature connection are promoted as ways to increase personal wellbeing and as a solution to the ecological crisis. This chapter is based on an ethnographic study of practices at the junction between spirituality, wellbeing practice, and social activism, practices which will here be referred to collectively as the nature connection movement. The practices include exercises of sensory attention and ritual activities, all of which seem to affect the way practitioners experience nature, leading to a proneness to experience communication with non-human entities, i.e., what can be classified as a form of animism. The chapter is divided into three main parts. The first seeks to place the movement in a contemporary cultural context and introduces the chapter’s central concept: subjective activism, which here refers to activism with an inward direction but with social ambitions. The second part describes the nature connection movement and its practices, which here serves as a case study of subjective activism. The third part discusses the potential social impacts of these practices in the light of Stephen Vaisey’s dual-process model for motivation and justification, and Philippe Descola’s modes of identification and modes of relation, which puts cognitive patterns and practical relations on equal footing as simultaneously cause and effect of each other. I conclude that the potential impacts range from temporary relief from the negative impacts of the current social order – in which case it may help to conserve that order – to a fundamental disruption.