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Vägen till en framgångsrik utlandsetablering: en studie av Akzo Nobel Nippon Paint AB:s etableringsstrategier
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
2006 (Swedish)Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
Abstract [en]

Establishment can be described in many terms. This term is about a company that is establishing on the European market. For many companies, this can appear as a difficult, time- and resource taking process but to advance and develop it is not enough to have a good position on the Swedish market. The company Akzo Nobel Nippon Paint AB, which this composition is about, has taken the risk to leave the home country and explore the unknown. The process was careful and long-termed but also profitable. The employers experience that the company is on a stabile position abroad. They also experience that the knowledge exists and that the involvement is great.

The purpose of this composition is to study Akzo Nobel Nippon Paint AB’s present establishment situation and also to analyse and evaluate which establishment strategies there are for the company to further establish on the extended European market.

Place, publisher, year, edition, pages
Huddinge: Institutionen för ekonomi och företagande , 2006. , 57 p.
Keyword [sv]
etablering, marknad, Uppsala modellen, Uppsalaskolan, Nätverk, Akzo Nobel, strategier
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-830OAI: oai:DiVA.org:sh-830DiVA: diva2:16548
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2006-07-18 Created: 2006-07-18

Open Access in DiVA

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File name FULLTEXT01.pdfFile size 410 kBChecksum MD5
91be2ee214648241486d4c215475bc2c89c0530e22b02458bcf37424070844b78d1ff65b
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf