Event Marketing : En alternativ väg till kund lojalitet

Edenfelt, Lukas; Sellén, Miriam

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Event Marketing: En alternativ väg till kund lojalitet

Edenfelt, Lukas

Södertörn University College, School of Business Studies.

Sellén, Miriam

Södertörn University College, School of Business Studies.

2006 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis

Place, publisher, year, edition, pages

Huddinge: Institutionen för ekonomi och företagande , 2006. , p. 68

Keywords [sv]

Event Marketing, Kundlojalitet, teko, Mediebrus, Fjällräven, We

National Category

Business Administration

Identifiers

URN: urn:nbn:se:sh:diva-724OAI: oai:DiVA.org:sh-724DiVA, id: diva2:16446

Uppsok

samhälle/juridik

Supervisors

Zimmerlund, Hans

Examiners

Grape, Göran

Available from: 2006-06-19 Created: 2006-06-19

Open Access in DiVA

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