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Customer Relationship Management och digitalinnovation, finns det ett samband?: En fallstudie kring hur CRM används i ett företag inom bank och försäkringsbranschen för att främja digital innovation
Lundbom Racetovic, Daniela
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Johnzon, Ellen
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2022 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Alternative title
Customer Relationship Management and digital innovation, is there a connection? : A case study on how CRM is used in a company in the banking and insurance industry to support digital innovation (English)
Place, publisher, year, edition, pages
2022. , p. 57
National Category
Information Systems
Identifiers
URN:
urn:nbn:se:sh:diva-48447
OAI: oai:DiVA.org:sh-48447
DiVA, id:
diva2:1639625
Subject / course
Informatics
Supervisors
Quisbert, Hugo
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
Examiners
Rosenqvist, Christopher
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
Available from:
2022-02-28
Created:
2022-02-22
Last updated:
2022-02-28
Bibliographically approved
Open Access in DiVA
fulltext
(14143 kB)
132 downloads
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FULLTEXT01.pdf
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14143 kB
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94103a1a7a0b672fae9f45e58ac0a010f2232cd2c11d958c003c0f2e6599ab35e02f25f50a4010fac324c7571980006d24d9f98ca3bc3cc7fa2db094a3180627
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fulltext
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School of Natural Sciences, Technology and Environmental Studies
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Information Systems
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Total: 133 downloads
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Link to record
Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-48447
Direct link
http://sh.diva-portal.org/smash/record.jsf?pid=diva2:1639625
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
harvard-anglia-ruskin-university
apa-old-doi-prefix.csl
sodertorns-hogskola-harvard.csl
sodertorns-hogskola-oxford.csl
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
harvard-anglia-ruskin-university
apa-old-doi-prefix.csl
sodertorns-hogskola-harvard.csl
sodertorns-hogskola-oxford.csl
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
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