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Att göra fantasy av verklighet: Spelares motivation för långsiktigt engagemang inom Allsvenskan Fantasy
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
2021 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Making fantasy out of reality : Motives for longterm engagement in Allsvenskan Fantasy (English)
Abstract [sv]

Spelet Allsvenskan Fantasy studeras för att undersöka hur spelare motiveras och upprätthåller motivation över tid. Studien utgår ifrån modellen Motivational Technology Model som bygger på Uses and Gratifications Theory och Self-Determination Theory. Tio semistrukturerade intervjuer utförs med syftet att identifiera hur spelare motiveras att spela Allsvenskan Fantasy. En tematisk analys utförs på datan från intervjuerna och sex teman identifieras: 

-  Spelet spelas utanför spelet -  Spelaren blir en aktör, får agens genom att använda sin kunskap -  Social interaktion förhöjer spelupplevelsen -  Verkligheten som extra spelnivå -  Spelet är anpassningsbart -  Spelarna är självgående men behöver varandra 

Dessa sex teman diskuteras utifrån det teoretiska ramverket med fokus på spelets affordanser, och grundläggande psykologiska behov för inre motivation hos spelarna. 

Abstract [en]

The game Allsvenskan Fantasy is researched to investigate how players are motivated and uphold their motivation over time. The study makes use of the Motivational Technology Model which is based upon Uses and Gratifications Theory and Self-Determination Theory. Ten semi-structured interviews are conducted with the aim to identify how players are motivated to play Allsvenskan Fantasy. A thematic analysis is applied to the data from the interviews and six themes are identified: 

-  The game is played outside of the game -  The player becomes an actor, receives agency by using their knowledge -  Social interaction enhances the game experience -  Reality gives an extra level of the game -  The game is adaptable -  The players are self-propelled but need each other 

These six themes are discussed by using the theoretical framework with focus on the affordances of the game and the basic psychological needs for intrinsic motivation among the players. 

Place, publisher, year, edition, pages
2021. , p. 58
Keywords [en]
Allsvenskan Fantasy, Fantasy Sports, Human Computer Interaction, Self-Determination Theory, Uses and Gratifications Theory, Motivational Technology Model, User Experience, Motivation, Intrinsic Motivation
Keywords [sv]
Allsvenskan Fantasy, Fantasy Sports, Människa-Datorinteraktion, Self-Determination Theory, Uses and Gratifications Theory, Motivational Technology Model, användarupplevelse, motivation, inre motivation
National Category
Media Engineering
Identifiers
URN: urn:nbn:se:sh:diva-48365OAI: oai:DiVA.org:sh-48365DiVA, id: diva2:1636230
Subject / course
Media Technology
Supervisors
Examiners
Available from: 2022-02-21 Created: 2022-02-09 Last updated: 2022-02-22Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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