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Sveriges Radio - Public Service: Den digitala vägen till nya användare
Södertörn University College, School of Communication, Technology and Design.
2006 (Swedish)Independent thesis Basic level (professional degree), 10 points / 15 hpStudent thesis
Abstract [en]

The purpose of this report was to study how the Swedish radio channel Sveriges Radio (SR) website changed over time. What are the differences between various media websites? How many people listen to normal and web-radio and what are the differences between the various services offered on the SR website?

Reports from the BBC, Statistics Sweden, Mediavision and the Swedish National Post and Telecom Agency were compared. Several theoreticians have been studied, including Donald A Norman, Jonas Löwgren, Karen Holtzbratt, Jacob Nielsen and Geoffrey Moore.

The method used by the author comprised a systematic mapping of statistics from webTrends, KiaIndex, SiteCensus, TNS Gallup/K2analys and reports from RUAB. The data studied have been collected from telephone interviews, postal surveys, internet panels, and from log files. The statistics have then been compared and in some cases tables have been cross-correlated.

The results from the various studies showed that SR is following the rising trend displayed by a few of the media websites reviewed. It is of particular interest to note that web-radio listening between the final period 2004 and 2005 almost doubled.

The next stage will be to offer the listener/user a more central position. By listening to users, and above all non-users, the function and content can be adapted to the larger group of pragmatists and conservative listeners that are looking for sustainable and convenient solutions.

Key words [Streaming, on demand, radio, analogue, web-radio]

Abstract [sv]

Avsikten med den här rapporten var att ta reda på hur Sveriges Radios (SR) sajt förändras över tid. Vilka skillnader finns det mellan olika mediesajter. Hur många lyssnar på vanlig- kontra webbradio samt vad finns det för skillnader mellan olika tjänster på SR:s sajt.

Jämförelser har gjorts mellan BBC, SCB, Mediavision samt Post & Telestyrelsens rapporter. Flera teoretiker har studerats som Donald A Norman, Jonas Löwgren, Karen Holtzbratt, Jacob Nielsen och Geoffrey Moore.

Författarens metod bestod av att systematiskt kartlägga statistik från webTrends, KiaIndex, SiteCensus, TNS Gallup/K2analys samt RUAB:s rapporter. De data som undersökts kommer från telefonintervjuer, postenkäter, Internetpaneler samt loggfiler. Statistiken har jämförts med varandra samt i vissa fall har tabellerna korskörts.

Resultaten från de olika undersökningarna visar att SR följer den uppåtgående trend som några av de undersökta mediesajterna har. Men det mer intressanta är att webbradiolyssningen mellan sista perioden 2004 och 2005 nästan fördubblats.

Nästa steg blir att se till att lyssnarna/användarna står mer i centrum. Genom att lyssna på användare, men framför allt icke-användare så skulle funktion och innehåll kunna anpassas till den större gruppen pragmatiker och konservativa som vill ha hållbara och bekväma lösningar.

Place, publisher, year, edition, pages
Huddinge: Institutionen för kommunikation, teknik och design , 2006. , 40 p.
Keyword [sv]
Streaming, on demand, radio, analog, webbradio
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:sh:diva-588OAI: oai:DiVA.org:sh-588DiVA: diva2:16299
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2006-03-02 Created: 2006-03-02

Open Access in DiVA

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dbb9b9361fddd3e896debf05cf033ddd2d1b4021cb276352fb2ac8c8e898a3b503d1d949
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
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  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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