Today there is a discussion how urban areas can be developed in the future compared with the numberof residents, public sector and industry in Sweden.

The city regions are also very attractive for visitors(Maitland & Ritchie, 2009). However, will the Corona pandemic demand more local sustainable productswith reduced transports?In Stockholm destination there are eight regional city centres and also a large peri-urban area(Stockholm county council, 2018).

The tourism industry influence strongly on the development of cities with their suburbs throughinnovation, entrepreneurship etc. (Bellini & Pasquinelli, 2017). The companies have to consider todevelop new attractiveness concept which is even more important after the pandemic, such as newhybrid products and local product packages based on visitor streams.

The destination character is a base for the supply and its matching image. Some suburb environmentare associated with negative image, but still they have a great potential (Andersson & Abbasian, 2018).

The research purpose is to investigate the visitor attractive functional supply in a regional city and itsimage, and how it can be related to visitors experience demand.

The visit functional supply is investigated by in-depth interviews of tourist experts, and the visitorexperiences by semi-structured interviews and a quantitative investigation using the AnalyticalHierarchical Process.

Typical visit functional supply based on visitor streams in regional city centre, and typical experiencedemand for various visitor categories are identified and developed into a model of smart city centres. Inaddition, attractive image aspects of city and regional centres, and transformed city tourism productswith new destination actors.