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En analys av "Identitet- om varumärken, tecken och symboler": Ett tredelat projekt av Nationalmuseum och Stockholms Handelshögskola våren 2002
Södertörn University College, The School of Culture and Communication.
2006 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
Abstract [en]

The purpose of this paper was to analyse “Identity- about trademarks, signs and symbols”. The project was a co-operation between the National museum of Art and Stockholm School of Economics in the spring of 2002, which consisted of an exhibition, a book and a series of seminars. The goal was to illustrate how the trademark had developed through history, which role it has in the modern society and how the trademark serves as a creator of identities. The project, mostly the exhibition, was exposed to criticism, which was directed towards the sponsorship deals between The National Museum of Art and five companies.

Place, publisher, year, edition, pages
Huddinge: Institutionen för medier, konst och filosofi , 2006. , 32 p.
Keyword [en]
Trademarks, Identity, The National Museum of Art, Stockholm school of economics, project in three parts
National Category
Art History
Identifiers
URN: urn:nbn:se:sh:diva-449OAI: oai:DiVA.org:sh-449DiVA: diva2:16148
Uppsok
humaniora/teologi
Supervisors
Examiners
Available from: 2006-01-27 Created: 2006-01-27

Open Access in DiVA

fulltext(198 kB)1077 downloads
File information
File name FULLTEXT01.pdfFile size 198 kBChecksum MD5
e38e9088cbe1a7ce40d9334130dfc5aa78cd7fc1eab00c07a1a8d7e9a1fc53efc771a46e
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf