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Varumärkesstrategi: Användandet av kända personer i reklam i varumärkesbyggande syfte
Jureskog, Erika
Södertörn University College, School of Business Studies.
Pettersson, Marita
Södertörn University College, School of Business Studies.
2006 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 points / 15 hp
Student thesis
Place, publisher, year, edition, pages
Huddinge: Institutionen för ekonomi och företagande , 2006. , p. 69
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:sh:diva-407
OAI: oai:DiVA.org:sh-407
DiVA, id:
diva2:16103
Uppsok
samhälle/juridik
Supervisors
Winroth, Karin
Examiners
Winroth, Karin
Available from:
2006-01-12
Created:
2006-01-12
Open Access in DiVA
fulltext
(804 kB)
1773 downloads
File information
File name
FULLTEXT01.pdf
File size
804 kB
Checksum
MD5
d81be8d258328d67985126fec825148f8369b2f34777ab22aa76508d42739cd04991ae20
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fulltext
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application/pdf
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School of Business Studies
On the subject
Business Administration
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Total: 1773 downloads
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Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-407
Direct link
http://sh.diva-portal.org/smash/record.jsf?pid=diva2:16103
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
harvard-anglia-ruskin-university
apa-old-doi-prefix.csl
sodertorns-hogskola-harvard.csl
sodertorns-hogskola-oxford.csl
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
harvard-anglia-ruskin-university
apa-old-doi-prefix.csl
sodertorns-hogskola-harvard.csl
sodertorns-hogskola-oxford.csl
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
Close
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