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Marknadsföring av konst via Internet: Artotekets förutsättningar att lyckas på marknaden
Södertörn University College, School of Communication, Technology and Design.
Södertörn University College, School of Communication, Technology and Design.
2002 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

Internet has opened a whole new world when it comes to marketing. Because of this companies can reach out to a broader consumer audience. The idea to write this essay came to mind, when we were asked to design the website of a new registered company named Artoteket. The company’s purpose is to hire out and market art on the Internet to bigger companies such as banks, law firms and industrial company’s etc. We were curious if Artotekets potential clients were interested in using the service that Artoteket offers. For this study we have interviewed ten companies that Artoteket sees as potential clients. By examining Internet and finding information about how art has been marketed before, we can draw new conclusions about art and the positive and negative aspects with marketing art on the Internet.

The purpose with this essay was to explore what possibilities Artoteket has to hire out and market art on the Internet.

Our conclusion is that; Artoteket has potential clients among the interviewed companies. Artoteket has good possibilities to establish themselves as a well-known brand on the market, because the company has great knowledge in marketing. We believe that Artoteket will gain even more clients in the future if they also create a brochure/catalogue as a complement to the website.

Place, publisher, year, edition, pages
Huddinge: Institutionen för kommunikation, teknik och design , 2002. , 45 p.
Keyword [en]
Artoteket, Art on the Internet, Art, Art and Marketing, Marketing, Internet, Internet as a marketing medium
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-342OAI: oai:DiVA.org:sh-342DiVA: diva2:16033
Uppsok
samhälle/juridik
Supervisors
Available from: 2005-09-09 Created: 2005-09-09

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1ebce7a379aca478e5d438c9fd3cd4d3297eecfba8b94501aaa0806dcf30211acca2e384
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf