sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Gestaltung ist auch Information: En studie kring layoutens betydelse med Aftonbladet i fokus
Södertörn University College, School of Communication, Technology and Design.
2005 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
Abstract [en]

In this thesis I'm trying to examine the meaning potential of visual elements and layout in a Swedish newspaper front page and the same newspaper's website's start page, drawing on theories about multimodality and social semiotics developed mainly by Theo van Leeuwen and Gunther Kress. The study is focusing on Swedish newspaper Aftonbladet and the website aftonbladet.se and compares these three different days. In this thesis I also try to examine what the newspaper communicate about its identity through the different visual components. My conclusion is that visual elements and layout have a great importance regarding what a newspaper communicate about how the news articles should be read, but what can be said about a company's identity mostly depend on the genre the newspaper belongs to and how well the reader knows that particular genre.

Place, publisher, year, edition, pages
Huddinge: Institutionen för kommunikation, teknik och design , 2005. , p. 54
Keywords [en]
Media and communication studies, Multimodality, social semiotics, Aftonbladet, newspaper layout, visual communication, identity
Keywords [sv]
Medie- och kommunikationsvetenskap
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:sh:diva-263OAI: oai:DiVA.org:sh-263DiVA, id: diva2:15947
Uppsok
samhälle/juridik
Examiners
Available from: 2005-07-06 Created: 2005-07-06

Open Access in DiVA

fulltext(2580 kB)1227 downloads
File information
File name FULLTEXT01.pdfFile size 2580 kBChecksum MD5
ba9c42e6044841414b5e22e77ad61870e7762a4bb99a39ad6a57537a2f3e7e840d1cba53
Type fulltextMimetype application/pdf

By organisation
School of Communication, Technology and Design
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 1227 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 437 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf