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Ett klassiskt marknadskommunikationsproblem: Motsvarar Apples image den profil de vill visa?
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
2008 (Swedish)Student paper second term, 5 points / 7,5 hpStudent thesis
Abstract [en]

In this essay the authors are trying to level the success in the IT-company Apple’s market communication. The problem investigated is if the company’s profile, the picture they are trying to implement onto the market, is the same as the market consider the image of the company to be. The problem is studied in a method which combines both a qualitative and a quantitative survey. A number of people were interviewed and a number of commercials and earlier studies were used. The authors came to the conclusion that Apple’s profile, due to a well performed market strategy, in many ways are equal to the markets image of the company, which this essay hopefully will show.

Place, publisher, year, edition, pages
Huddinge: Institutionen för ekonomi och företagande , 2008.
Keyword [en]
image, profil
Keyword [sv]
Apple
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:sh:diva-1716OAI: oai:DiVA.org:sh-1716DiVA: diva2:15824
Uppsok
samhälle/juridik
Supervisors
Available from: 2008-06-19 Created: 2008-06-19

Open Access in DiVA

fulltext(1343 kB)952 downloads
File information
File name FULLTEXT01.pdfFile size 1343 kBChecksum MD5
5cdbac4b4471b97dcd00466a6ab24a5733545686a088d7e5b8a4c3df40e483d9c82e751d
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf