Concentrated immigrant settlement of US suburbs is transforming how many newcomers become politically incorporated. While the scholarship traditionally assumed political incorporation takes place after social or cultural incorporation, novel political agents-or ethnopolitical entrepreneurs-have arisen from within immigrant communities and inverted this assumption. In these dynamic 'ethnoburbs', ethnopolitical entrepreneurs play an increasingly important role in constructing, organizing, and mobilizing internally diverse first generation, co-ethnic constituents. And they do so before their prospective constituents have become socially or culturally incorporated. But the existing scholarship on ethnopolitical entrepreneurs is very limited. Because entrepreneurs' approaches to political incorporation vary based upon their individual experiences and backgrounds, this article seeks to broaden the framework through two case studies of Armenian ethnopolitical entrepreneurs in Glendale, California-Rafi Manoukian and Ardashes (Ardy) Kassakhian. While they manifest considerable overlap in terms of their career trajectories and incorporation strategies, these entrepreneurs' individual experiences-particularly as a first and second-generation immigrant, respectively-have influenced the ways in which they incorporate newcomers and run campaigns.