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Lågprislivsmedelsbutikernas existens i svensk varudaglighandel: Fallstudier av Netto och Lidl
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
2005 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
Abstract [en]

The Swedish oligopoly system that prevailed within the provision-industry has during the latest years subsided. The competition on the market has increased when new participants were given the opportunity to enter the Swedish market. Today the provision-industry is characterized by different foreign participants. Among these new participants one can find Lidl and Netto, who have entered the market enable to provide the Swedish people with an inexpensive range of products. In pace with the growing rivalry the benefits favor the consumers whom are being given several options to choose between. This gives the consumers a great power to control the companies whom are being forced to adjust to the prevailing situation. Due to the entries of new participators traditional companies such as ICA have compulsory lowered their price tags enable to not loose market shares.

The purpose with this essay is to obtain a view over how competitive a low-price-grocersstore is. To achieve the above an illustration of the current situation for low-price-grocerstores will be studied together with how they obtain competitive advantages. Further on we will try to locate which factors are essential when using a low-price-strategy.

Enable to answer the purpose of the essay we have chosen a selection of theories which have been connected to one and other. This gives us a tool to analyze the empirical material that has been collected.

The conclusion was that low-price-stores exist to a certain extent due to the stabile introduction stage that they posses. They start in a secure position and afterwards work hard in cost reduction. To assure the risk of being competed out the products they provide have to be cheaper than the ones the traditional stores offer. In hence the products have to posses the same quality as the traditional stores have if they want the costumers to choose them. An additional conclusion is that company’s image ought to be strong enable to sell their concept to the costumers. The costumers opinions of the company is farthest out important and consequently the company has to be prepared to defend them selves in any possible criticism.

Place, publisher, year, edition, pages
Huddinge: Institutionen för ekonomi och företagande , 2005. , 55 p.
Keyword [en]
Business studies
Keyword [sv]
Företagsekonomi
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-140OAI: oai:DiVA.org:sh-140DiVA: diva2:15476
Uppsok
samhälle/juridik
Examiners
Available from: 2005-06-09 Created: 2005-06-09

Open Access in DiVA

fulltext(321 kB)1079 downloads
File information
File name FULLTEXT01.pdfFile size 321 kBChecksum MD5
726bad19492e313f5e93f66e1fa6150144577e54044bba7e8a2facbdf9e740c50e7e7db9
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf