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Hade du valt att delta?: En kvalitativ studie om vad som motiverar individer till att delta i undersökningar
Södertörn University, School of Social Sciences, Sociology.
2020 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study examines individuals’ motivational factors when it comes to participation in surveys, and how these are reflected in their social actions. The empirical data consists of semi-structured interviews with six individuals, three men and three women. The empirical data has been analyzed on the basis of Max Weber's ideal types of social action (Weber, 1983) and Edwin Locke’s motivational theory (2000). The study finds several aspects that affect the decision making when it comes to participating in a survey, or not to participate. The most central theme is that the research topic in a survey needs to be significant to motivate the respondents to participate. The respondents all share the view that research within the field of health and medicine is important, accordingly expressing motivation to participate in surveys regarding the subject. Another central theme is that a survey needs to favor the participants in some way for them to feel motivated to participate. 

Abstract [sv]

Denna studie undersöker vad som motiverar individer till att delta i undersökningar, och hur detta avspeglas i deras sociala handlande. Empirin består av semistrukturerade intervjuer med sex personer, varav tre män och tre kvinnor. Det insamlade materialet har analyserats utifrån Max Webers idealtyper för det sociala handlandet (Weber, 1983) samt Edwin Locke´s motivationsteori (Locke, 2000). Resultatet i studien visar att det finns flera olika aspekter som väger in när det kommer till att ta beslutet att delta, eller att inte delta i undersökningar. Det mest centrala temat hos samtliga respondenter forskningsämnet i en undersökning måste kännas betydelsefullt för att de ska motiveras till att delta i studien. Gemensamt hos samtliga respondenter är att undersökningar samt forskning gällande medicin och hälsa är ytterst viktigt, samt att de upplever större motivation till att delta i dessa undersökningar. Utöver detta är ävenett annat centralt tema individuella nyttor samt incitament i undersökningar för att öka motivationen.

Place, publisher, year, edition, pages
2020. , p. 35
Keywords [en]
Motivation, individual benefits, incentives, important research topics, trust in the researcher, time aspect and priorities
Keywords [sv]
Motivation, Individuella nyttor, incitament, betydelsefulla forskningsämnen, tillit gentemot forskaren, tidsaspekt och prioriteringar
National Category
Sociology
Identifiers
URN: urn:nbn:se:sh:diva-45182OAI: oai:DiVA.org:sh-45182DiVA, id: diva2:1547023
Subject / course
Sociologi
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2021-04-26 Created: 2021-04-23 Last updated: 2021-04-26Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf